FREE as a Marketing Strategy

The Internet's long standing tradition of giving something back to the collective community combined with the marketing practice of giving something away to gain future business is alive and well on the Internet.

But why would you want to give something valuable away for free when your customers should be paying for your service? The answer is simple -- the free product attracts prospects to what you (the marketer) have to sell.

"Free" has long been a marketing strategy in grocery stores and restaurants. If you taste it and like it you are more prone to purchase the product now or at a later time. Valuable free information from Web marketers produces the same results. The quality of the free resource establishes credibility and a reason to visit the web site repeatedly. Chances are when you need their service, they will be the first company you contact.

Give A Little Get A Little -- It's the Internet Way.
An article by Benjamin Yoskovitz about the philosophy of the Internet, and how this can work to the advantage of your business.

Awardee for the "Free" Internet Strategy

Read about the Internet Strategist Awardee for "Free" as a Marketing Strategy.

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