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Internet Mailing Lists
Auto Responders FREE Newsletter
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Mailing List Success StoriesWhile there are hundreds of mailing lists on the Internet, my post requesting input was sent to lists that target sales, advertising and marketing professionals. I believe you will find that each of the following e-mail list content providers has established a valuable information resource for their subscribers. In each case the value is validated by the number of loyal subscribers. Tech Direct awards each one of these fine on-line publications the "Internet Strategist Award" for the category of Internet Mailing Lists/E-mail Newsletters. The following online publications may display the Internet Strategist logo with a link back to the Internet Strategist home page. Congratulations and keep up the good work! Category: Moderated Discussion ListJohn Audette -- Internet-Sales Discussion List (Moderated)
Target Audience: Online Sales & Marketing Professionals
John Audette provides a valuable Web resource targeted at online sales and marketing professionals. John's dedication to the list consumes over 50% of an average work week. Category: Email NewsletterDr. Ralph Wilson -- Web Marketing TodayDr. Wilson provides quality content for his readers along with numerous quality links to on-line articles of interest to Web marketers. While the publication is an entity in itself, Dr. Wilson does solicit your feedback on his articles on the Marketing Forum section of his Web site: You may react to this article or read reactions on the Web Marketing Forum at: http://www.wilsoninet.com/HyperNews/get/forum/strategy.html
Frequency: Every 2 weeks Category: Email NewsletterIMAGEWorld is a combination of articles written about marketing and comments and questions sent in by readers.
"Our newsletter and web site for IMAGEWorld -- Internet Marketing Association of Global Enterprises -- is not intended to bring any customers or make money. It is strictly a non-profit endeavor that I operate (and pay for) to help others. I consider it "paying my dues" and my small way of making the Internt World "mo' better!" -- Robert Zee
Frequency: Once a week Category: Marketing Communications Tools
Rohan Exton-Marketing Update Rohan Exton added these comments to his message: "I am finding that many Internet marketers are trying to reinvent the wheel." If I may, I will quote Carl Galletti's excelent marketing package "How To Be Your Own Marketing Expert" page 14."Put your customers on a subscription basis. You can work it like a Book-of-the-Month club. Every month you send them something of value. And every month you get a chance to sell them something. Naturally, you need to make sure that there is some advantage to them subscribing this way.""That doesn't sound too much different from using an Internet mailing list…just a different medium." Category: Ezine Publication UpdateWhile I didn't receive e-mail from PC World, I do feel that they do an excellent job of building Web site traffic through their update announcements. In each case, the e-mail lists the article's title, a short teaser and the URL. Since they provide 10-15 topics per update notice, there is a chance that this one e-mail will generate anywhere from one to fifteen separate visits to their site. PC World Watch was also the only site that I visited that made a special offer to e-mail newsletter subscribers:
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Subscribe to PC World Magazine at the Best Available Rates!
EXCLUSIVE OFFER FOR PC WORLD WATCH READERS! Subscribe to PC World
magazine and get twelve issues for just $15. Access the URL below or E-mail
your
http://www.pcworld.com/watch13/subscribe
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Category: Hot SitesThe Lebow LetterKen Lebow uses a conversational format. Not only do you get a great list of business resources, you also benefit from commentary on books or articles that pertain to the Internet.
Target: Business Internet Users
Geoffrey Kleinman The Kleinman Report
Target: Business Internet Users Geoffrey provided some very interesting advice about the length and content of a mailing. "In all the feeback that I get the most recurrent theme is the fact that information consumers want short, sweet and to the point. I talk to my subscribers the way I want to be talked to, I provide them with the resource that I would find the most valuable." Geoffrey offers the following advice on being consistent: "The most important thing which I have found is the importance of being true to your audience. If you establish a convention in what you do, and people get used to it, think twice before you completely change it." Editor's Note: The 500,000 plus subscription number is amazing. From a casual observation all I can surmise is:
Category: Web Site Updates in Vertical MarketDr. David Green-The Strategic Health Review
Target: Targeted niche of South African health professionals
Ostriches On Line
Target: Vertical Market--Ostrich Farming Steve commented on their work effort: "It has been incredibly hard work. We now get 50-75 new leads and e-mails each day. All e-mail is answered personally and we continually update our pages so people come back."
Joan Sotkin-Prosperity Place
Target: Readers interested in Self-Improvement
Sources for Internet Mailing ListsIf you feel that your Mailing List Publication has been left out, please e-mail information about your publication to Comments@TechDirect.Com. Mention of your publication in "The Internet Strategist" is solely at our discretion.
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